November 15th, 2009 by John Rodsett
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Webisodes: Is it the future of producing?
Webisodes – Is it the future of producing?
I was in Europe this April and I spoke to a number of companies about the utilization and monetization of the internet in relation to movie and TV projects. The discussion centered on making movie products or TV series that would attract and engage an internet audience. But how would it work financially? Could something like this be attractive to investors? Also, how would the medium of the internet change the product? We discussed for a while, bouncing ideas off of one another.
Alas! The answer! Six months later, I was in Los Angeles and I was talking to two good friends who are just wrapping a movie product specifically being produced for an internet audience. Certainly, I found this concept interesting and wanted to understand more about the process.
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October 22nd, 2009 by John Rodsett
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10 Things You Should Consider Before Shooting Your First Film
10 things you should consider before shooting your first film
So you think you are ready to make a film? Before you do so, please think about what you are about to do; the time, effort, sweat, frustration and hair pulling you are about to land yourself into by making your first film. Make sure you have thought through the entire process from start to finish and it will save you a TON of heartache along the way. There are a lot of newbee filmmakers that think they will become the next film tycoon with their first try. This is highly unlikely, but if you listen to these tips, you have a much better shot.
Now that I have placed you into the proper frame of mind, let’s get into some of the things you should know before you shoot your first film:
Here are 10 Newbee Film Maker Mistakes
1 ) Thinking you have money when you do not:
Try to ensure you have the money in the bank account to fund your film and if you are using in kind services (free or deferred lighting, camera package, post deal, etc.), make sure they are reserved. These funds must be real and online before you start.
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October 9th, 2009 by John Rodsett
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On Location with M.A.S.H.
Film Friends,
A brief story while I reminisce: I recently visited Los Angeles, and I hiked into the Santa Monica Mountains and ended up at the MASH hit television series outside location site MASH was my favorite TV series in England and when I joined Fox I saw MASH was shot in stage 9, at the 20thCentury Fox studios in LA.
I joined the TV division and was given certain financial control responsibilities for MASH and I remember so well being driven to the mountain shooting location of MASH, what a thrill!!
MASH was my favorite TV series when I lived in England and now to be on set with Alan Alda etc and be there during shooting was unbelievable – that was back in 1980.
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October 7th, 2009 by John Rodsett
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20 Things you Should Know about Scripts
20 THINGS YOU SHOULD KNOW ABOUT YOUR SCRIPTS

Film Script
The essence of any good movie is the script. It all starts and ends there, so you better get it right! In my many years in the film business, I have heard executives analyze scripts and have read hundreds myself. Here are a few points that may assist the budding screen writer in their endeavor of creating a winning script:
1) DO NOT FORGET THE STORY: Tell a story, not just a never ending sequence of events that are not connected or relevant. Try and maintain act 1, 2 & 3 – a beginning, middle and end with purpose. Keeping an eye on the story will attract an audience.
2) AVOID OVER WRITE: Remember a script is meant to be turned into a film. Therefore, over embellishment or meandering does nothing to help the audience. Focus on the event or situation and provide clarity and focus on the scene at hand.
3) LENGTH OF SCRIPT : As a general rule, one page of script is worth one minute on the screen so please remember if you are about to shoot “Gone with the Wind” or a 84 minute comedy.
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September 29th, 2009 by John Rodsett
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Sales Agents: “Pre-Sales” Part 3
Pre-sales – what you need to know
Pre-sales are an important aspect of being a sales agent and are little understood by independent producers. Pre-sales can be the difference between making your indie film and not, between enticing an investor to invest in your film or not.
What are pre-sales?
The concept of pre-sales relates to the ability of a sales agent to present your film package (script/ cast/director etc) to a distributor/buyer and have them commit to licensing your film before the film is completed or even production has begun. This is a valuable asset when the producer is trying to finalize the funding of a film at whatever stage in development, pre-production, production or post the film is in. A pre-sale can put the film into a green light position and make the project happen……….. a major celebration point if you are a hard working producer close to making a film.
Please understand anyone can make a pre-sale including the producer, but you need to know the world of film sales and distribution and most of all you need to know the buyers for your type of product and are they willing to contract with you. Here the sales agent with their experience and knowledge step forward on behalf of the producer.
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August 28th, 2009 by m.bernardy
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Sales Agents – Part 2
How do you find a sales agent?
I always think it sad when a producer finishes his film, signs on a sales agent and then waits for months and hears nothing. What is worse is they get no money from any sales during this time. To help mitigate this dilemma, a producer must use some common sense and be on guard for an agent who does not fit with his needs or hopes.
How does one select a good sales agent?
Well this is not easy. Start by finding out who are the sales agents. Do this by obtaining copy of the Hollywood Distribution Directory, published by the Hollywood reporter. Link is right here ——->
This directory is a fine source of information. Select a few and check them out. Look at the type of films they represent; how long have they been in business; if they attend film markets; if they provide references; ask friends in the film biz if they know of them, use due diligence!
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August 28th, 2009 by m.bernardy
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Sales Agents – “Swimming with Sharks”!!

I have titled this blog, Sales Agents “swimming with sharks”, after the movie about film agents starring Kevin Spacey. If you haven’t seen it, go watch it, it’s a great representation of what an agent is like.
Sales Agents are truly an important element of the independent film world. Yet so little is known or understood by a large portion of the independent film makers of the world, especially outside of Los Angeles. How many of you can name one independent sales agent? What they do? How they can help you?
Let’s chat about the good, the bad and the ugly of film sales agents. There is plenty of all these attributes, but with a bit of help from me you might learn how to avoid some of the pitfalls and not depending on how desperate you are!!! Yes folks, desperation plays a huge part of the film world. Desperation to get the funding, desperation to get the actors, locations, etc. But once the shoot is finished desperation doesn’t end, it’s time to put the money back in your daddy’s pocket, slash whatever investor looked at you and said “this one is worth it”. I have been there, more than once, let me tell you how I did it.
*Note: I am and have for over twenty years been a sales agent in Hollywood, so my comments are coming from practical and lived through experience from both sides, which I know will benefit you.
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August 26th, 2009 by admin
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From the Olympics To You
July 28th, 1984 was the opening ceremony of the Los Angeles Olympic Games and I was fortunate enough to contribute to that huge, unforgettable event.
25 years have past since the Olympics was broadcast around the world – oh my god – I was of course very, very young then – and had been named the VP Controller of the $1 Billion Olympic Games event. I still remember the call. I was in my office at 20th Century Fox studios in LA, when I was asked if I was interested in working for the Olympic Games. Hell yes I was! I left Fox and started work right away.
The Olympic Games were an enriching experience. I was in charge of implementing an event structure from scratch and closed it out all in the space of two years. During the time I had to understand the Olympic structure and be involved in the world’s largest TV event, work with sponsorships, and interact with over a hundred countries. You may be asking what this has to do with the film biz… don’t worry, I’m getting to that.
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